Connecting industries, connecting the ocean, connecting people

I help companies grow through strategic positioning, event strategy, partnerships and curated high-impact arenas.

By connecting the right people, ideas and opportunities, I turn conversations into business
outcomes.

Email: pmt@stateofblue.as
Phone: +47 977 67 745

What I do

  • Strategy & Positioning

    Clarifying strategic direction and positioning to ensure companies stand out and compete effectively in global markets.

    - Brand and market positioning

    - Nation branding and origin strategy (e.g. Made in Norway)

    - Commercial focus and growth priorities

  • Partnerships & Sponsorships

    Building partnerships that create real value – from strategy to execution and long-term collaboration.

    - Partner strategy and ecosystem development

    - Sponsorship strategy and monetization

    - Strategic alliances

  • High-Impact Arenas & Curated Networks

    Designing and curating arenas, meeting places and networks that bring together the right people and create tangible outcomes.

    - Event and arena strategy

    - Curated executive gatherings

    - Industry platforms and ecosystems

    - Delegations and high-level meetings

  • Network & Access

    Connecting leaders across business, politics and media – opening doors to opportunities that would otherwise not happen.

    - Strategic introductions

    - Access to decision-makers

    - Cross-industry connections

About

State of Blue is founded by Per Martin Tanggaard,
former Director of Nor-Shipping.

With extensive experience from building one of the world’s leading arenas for sustainable ocean industries, State of Blue focuses on helping companies grow through strategic clarity, strong partnerships and high-impact platforms.

The work is done independently, in close collaboration with selected partners including Eidra
Group, depending on scope and ambition.

Selected Clients